Business

  • The best thing you can do for your business today

    Showing up on social media for your business is important. Making sure all is working correctly on your website is pretty important, too. And, of course, you have to always work on building your email list.

    Those three things, in my opinion, are all paramount to a successful online business.

    But there is something that is equally, or perhaps more significant, than all those three combined. But I didn’t know that for years running my business. And I stayed at the same place for a long time. That place kept me struggling, not being able to pay all of my bills, and staying in a relationship that was not good for me. And my business wasn’t adding value to my life but rather it was sucking out my soul for the most part. That sounds extreme – but I take business very seriously and I was burning out quick. I was running in circles, working harder and harder, and nothing seemed to be making a difference. I am stubborn by nature and I thought if I forced it hard enough, it would work.

    I was doing all I could logically using social media, working on my website, and building my list. Shouldn’t success be showing up already?

    So, apparently, I was missing some part of the equation. I started reading books about gratitude and mindset in business and things started shifting. Nothing monumental but I noticed things getting better. So, I started reading more and absorbing all I could. Things were getting better. Still not great but I was on to something. I just didn’t know what. God was already a part of my business – I frequently prayed about my little business and told God about how much life was sucking and how my business was letting me down on multiple occasions. I was committed but this was a semi-pathetic way to live. I soon realized I was going at this all wrong.

    I saw a quote that was nothing new (I had seen it before). But something struck me and it really changed the way I approached life.

    Lightbulb moment! I understood! All I had been doing was complaining of my business problems and unintentionally focusing on that (even if it was in prayer some of the time). I needed to rewire my mindset completely. I needed to start having massive gratitude for things that hadn’t even happened yet! I needed to start thanking God and approaching my business as if it was already giving me the freedom I was really wanting and needing in life.

    Things changed. Things changed in a big way that it still gives me chills just writing this. My perspective did a 180 and I had a renewed energy. Day by day, that energy grew and I started working on my business from a place of gratitude and success. It was so simple yet so profound. I no longer complained about things going poorly. I shouted about things that were going right and every day small successes started adding up to bigger ones, and the momentum grew and grew.

    My dear business owning friend, the best thing I have learned about business is that mindset is a HUGE player in success. It trumps out any marketing campaign or strategy that I have in my playbook. It has made such a profound difference that things look the way I want them to now. I got rid of the nagging inability to pay bills. I started to see my own worth and value and left the toxic relationship. I stopped feeling defeated. As cheesy as it sounds, I found my own freedom.

    The BEST thing you can do for your business today is work on your mindset. Nothing, nothing, nothing else matters in the scheme of business or life until that is sorted out. All else will fall in line when you start living each day as if your prayers have already been answered.

    I wish you and your business all the best!

     

    Want more? When you sign up below, I will send you my latest free guide on 10 profit producing things you can do for your business now. (They have nothing to do with selling!). You will also get instant access to the PLC VIP business resource library, and an invitation to our private Facebook group.

    [convertkit form=4999955]

    Continue Reading...

  • Are you thinking about giving up on your dream?

    Dear  business owner/dreamer/beautiful soul,

    Don’t even. Don’t even give up on that dream. Because it’s never the wrong dream. The beautiful thing about pursuing a dream is that it will transform into what you are supposed to go after. It won’t lead you down the wrong path but rather it will grow into the thing you are supposed to do. It takes time.

     

     

    From the little seed of a dream, if you keep going, it will grow and wind and twist to become this thing that is one with you. And this thing that is for you. You can trust that if you press forward the dream will unfold to show you where the best version of yourself can be found. Trust the process, learn from the hurt (those hurts are where grow so don’t resist them), allow yourself grace, and above all, never, never, never give up.

     

     

    It will happen – maybe not in the way you imagine and the end might look differently than what is pictured in your head but it will happen in the most beautiful, most wonderful way. Because it is your dream. It is your journey in which you will become the person you were meant to become and live the life you were meant to live.

    Not being sure in business is normal. I wanted to quit in the beginning and even a few years ago.

    Read this where I share my own meltdown and what saved my business. And read how I really jumped to the next level of success here.

    XO- Kelli

    [convertkit form=4989412]

    Continue Reading...

  • Why email marketing will work for your business.

    So you have a business. You use social media. And maybe (hopefully) you have a website. But you aren’t sure that email marketing is right for you or maybe you don’t even know what it is. Let’s cut right through that pronto.

    First things first – what is email marketing? Well, in the most basic sense, it is something wonderful that can help your business grow and something you needed yesterday. But today will work, too.

    Let me ask you this – do you get a little frustrated when you post on social media and no one responds or you reach 5 whole people? Yeah, I getcha. Let’s fix it.


    While social media is a must and has its own superpowers sometimes reaching an audience is not one of them. Well, not without paying for an ad and you probably don’t want to pay for an ad every single time you post. But you need your customers to hear what you are saying and see what you are selling, right? Enter email marketing. Hello there, email marketing. Where have you been all my business?

    Email marketing gives you a way to reach your customers without hoping and crossing your fingers they will see your post.  If you aren’t convinced already, I am going to tell your 3 reasons why email marketing will work for your business.

     

    It entices new customers. 

    Say you have a beautiful website and you have a visitor to your site but they aren’t really sure they want to buy from you. But all of the sudden, they see something on your site that says if they sign up they will get 10% off their first purchase.  Who doesn’t love discounts? So it helps customers get a little bit of extra persuading to shop with your business. If they sign up, they give you their email address and you give them a discount (or some other special something) and a beautiful new baby friendship is formed.

    It reminds customers your business exists.

    Once a customer makes a purchase with you – unless you live next door to them – there is a good chance they might forget about your business. It is always nice to show up somewhere they can see you,  remind them you are still in business, and you are ready to do business with them again. As discussed above, chances are they might not see your post on social media. So, if you have a customer that is on your email list, you have an easy direct way to get in contact with them again. With email marketing, you can reach out to your customer and help your new baby friendship start growing into a little more of a connection.

    It’s a great way to nurture the relationship with your customer.

    Email marketing is not just so you can throw sales and promotions in the face of your customer. Truth be told, I don’t want anyone throwing things in my face. Unless it’s money. Or free cake. So, there are probably some things you can throw at your customer without them getting irritated and ending your friendship. When you have an email list, you can send love, and lovely things that have nothing to do with making a sale. And that is a beautiful thing. No matter what type of business you are in you can find something to send your customer without trying to sell them every time. It just takes a little bit of creativity and research.


    What I use and Why

     

    I started out years ago on Mailchimp. Mostly because it was free and it felt like a good starting place. It was a way too glitchy for my taste and I wanted to be able to do more. From there I moved up to Aweber. It offered better features than Mailchimp and they have good customer service. The interface was a little clunky and they charge for subscribers in a weird way which can quickly add up to more money. So, upon the advice of one of my business besties, I moved over to Convertkit.

    I graduated on to Convertkit (affliate link) and fell in love. That’s what I currently use and love. I have used Convertkit for awhile now and I have no complaints. It has a ton of help videos, stellar customer service, and a wide range of features. It is worth every penny and I don’t plan on moving anytime soon.

     

    Until next time,

    Kelli

     

    Continue Reading...