Inspiration/Motivation

  • Are you thinking about giving up on your dream?

    Dear  business owner/dreamer/beautiful soul,

    Don’t even. Don’t even give up on that dream. Because it’s never the wrong dream. The beautiful thing about pursuing a dream is that it will transform into what you are supposed to go after. It won’t lead you down the wrong path but rather it will grow into the thing you are supposed to do. It takes time.

     

     

    From the little seed of a dream, if you keep going, it will grow and wind and twist to become this thing that is one with you. And this thing that is for you. You can trust that if you press forward the dream will unfold to show you where the best version of yourself can be found. Trust the process, learn from the hurt (those hurts are where grow so don’t resist them), allow yourself grace, and above all, never, never, never give up.

     

     

    It will happen – maybe not in the way you imagine and the end might look differently than what is pictured in your head but it will happen in the most beautiful, most wonderful way. Because it is your dream. It is your journey in which you will become the person you were meant to become and live the life you were meant to live.

    Not being sure in business is normal. I wanted to quit in the beginning and even a few years ago.

    Read this where I share my own meltdown and what saved my business. And read how I really jumped to the next level of success here.

    XO- Kelli

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  • What do You Want in Life?

    Are you clear on what you want from life and out of your business?

     
    “On Wednesdays, we wear pink”. That line will be forever associated with Wednesdays for me. But no. I don’t wear pink on Wednesdays as a rule. On Wednesdays, I take time to make sure my weekly and monthly goals are still in line with my vision. It’s my time to check in and make sure I am on track. Part of that process is to focus on what I have going on with my vision board. I believe majorly in the power of visualization and setting goals. When I first started my business, and for years after, I had no concrete vision of where I wanted my business to go, where I wanted my life to go, or what my definition of success was. I also didn’t make any money. Or much money anyway. I highly encourage you to get clear about what you want from your business and from your life! I have my vision board right above my desk so I can look at it every day and remember my ‘why’ in business. It is one awesome feeling to see goals reached and get to create new ones.  

    I believe in three main points when it comes to life and business.

     

    Where focus goes energy flows. 

    Thank you, Mr. Tony Robbins for that quote. And as simple as it sounds, it is true. If you focus on the negative, you tend to accumulate more negative. If you put your focus on problems, then your energy is going toward those problems. If you focus on solutions, instead, you are going to get a different result than if you just focus on problems and the negative that surrounds them. Once I started focusing on gratitude and being thankful for what I had, I felt a rise in my day to day life, and I started noticing I was getting more. So I intentionally set my focus on everything that was good in my life, and being grateful. It is a simple shift but the impact is huge. Once I started getting serious about my goals in business, I put my focus there and noticed how my business did better, especially financially, and I had a clearer purpose.

    You don’t get what you don’t ask for.

    Now it took me awhile to get this one. It’s easy to think business is all about marketing, strategies, social media, email lists, and on and on… And while it is, mindset is a HUGE factor in a successful business. Stay with me, grasshopper. If you don’t know what you want, you are going to have a hard time finding it. One of the best things you can do for your business is to get intentional about it and ask yourself what you want. Include God in on your plans and the desires of your heart. I knew I wanted to make money to be able to support myself and my kids, and I liked designing things for people, but beyond that I had no clear goals. But it came to a point where I was tired of waffling through business, and not seeing enough return for my efforts. I started to get serious and ask myself what I wanted. I prayed about it and started making plans. I spent a good year getting really intentional about what I wanted out of life. And that is when things started changing for me majorly. I remember reading on Pinterest one day something about once you ask the universe for something it starts working in your favor to make it happen. And that just makes sense to me. I started presenting my plans to God, praying about it, and I started working toward it. If you keep moving forward, and have a plan, God is going to bless that plan somehow – whether it be moving you toward it, or away it from it if it’s not where you are supposed to be. I read an article by Deepak Chopra that said something along the lines that when we keep moving forward in our lives that is when blessings show up.

    Not too long ago I found a book thru my church called  The Circlemaker: Praying Circles around Your Biggest Dreams and Greatest Fears (aff. link). And in the book, it talks about how “God honors bold prayers because bold prayers honor God”. That really blew me away. Well, the whole concept of the book did. Anyway,  don’t be afraid to ask for the BIG stuff.

    Trust your business to provide.

    I had to learn this concept in a somewhat scary manner. For years, the income from my business did not really provide for me. It did to some degree but I also relied on my children’s father to make up most of our income. Until one day it no longer did. He got laid off from work and things got ugly. We parted ways for the most part, trying to work at it somewhat for months, and I was left to figure it out for myself. And I had no idea if my business was going to be able to meet my financial obligations. And I had no idea if I was going to be able to feed my three children, pay for my house, car, utilities, etc. Oh. My. Gosh. I was terrified. But then I was also really determined. I had been wanting my business to fully provide for some time now and I was about to see if this little bird was going to fly or fall hard. (I still get butterflies in my stomach just thinking about all the emotions I was feeling at the time). Long story short – I got really courageous -the kind of courageous where you are gritting your teeth through the fear and pretending you are brave to get through it. I worked my butt off, invested in business coaching, listened to Youtube videos of business gurus every morning (I still do this every day), made goals, prayed, and prayed some more and… it worked.

    This I attribute to God because I don’t even know how it works to this day. How do the sales show up month after month? I sure as heck didn’t know how it worked back then when the month before I couldn’t have paid all the bills. But I put my focus toward making it work, and asked for it to work, and trusted it would. And it did. Please don’t think it’s all gravy for me every day because I still run a small business and it is a continual roller coaster. BUT I know the money will show up when I show up. I work toward big goals, and I ask God every morning to take the lead.

    So, in conclusion, I encourage you to:

    1. pay attention to your focus and get it where it needs to be (start with gratitude).
    2. ask yourself what you really want out of your business (and life).
    3. start trusting your business to provide (take a leap of faith).

    Not sure you are on the right path with your dream business? Read this.

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    Have you joined PLC VIPs yet? Each week we talk business, mindset, and more. Sign up below if you want to become part of a tribe of over 1500 business owners. I would love to have you and share with you what I know to work in my own business.

     

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  • Three Must-haves in an Instagram Post, Darling

    Sweet, short and to the point. That’s what we are going for today. Instagram is THE place to be in terms of social media. Don’t get me wrong. I still love Facebook but Instagram is fun, and a heck of a place for a business to show up.

    So, as a business owner, you want to craft the perfect post. A good image is a must, obviously. It is Instagram and it’s all about the pictures. But there are three other things that your post must include if you want to maximize your marketing potential.

     

    Numero Uno is hashtags. You want to grow your audience and one of the best ways to do so is to include hashtags. You are invisible on Instagram if you don’t get seen, obviously, and one of the best ways to be seen is through hashtags.

    Best place to include them? Don’t put them in the caption. That just looks like you’re an amateur. Put them in the first comment. Even better put them in the comment like this:

    Why are we doing it this way? Well, when you post it this way in the first comment, the hashtags are tucked neatly within the post and not showing up like some annoying little sister (not that I have one of those. Melissa, I meant someone else’s sister. Not you. Stop crying.)

     

    The second thing you must include on a post is a call to action. What is the point of posting if you don’t want a little action from your audience? If you aren’t looking for action, you might as well be on a personal account posting about your children or your cat. So, include your call to action to get your audience to click on over to your website, leave a comment, tag a friend in the comments, etc.

    I can’t tell you how many times I have seen a t-shirt on Instagram and all it was was a post of a cute shirt a business was selling – but didn’t have any directions on how to buy the shirt. I always think – what are you bragging that you have this shirt and we can’t?! How rude. No, I don’t think that in real life. I just think how sad that this business is losing out on money and the chance for me to buy that shirt.  And I guarantee you – your customer is not going to go out of his or her way to hunt this shirt down. There are a million distractions online. Make it easy for your customer to buy what you are selling. Post your shirt. Post a short description and tell them to click on the link in profile to buy the shirt. Sold!

     

    Which brings me to another point – the ever so important link in profile. One time I found this cute shirt on Instagram and the business was on their game and told me to click the link in profile. So, I did. I went to their profile and easily found the website I was supposed to go to so I could easily buy this shirt. But I went to the website, and the shirt was nowhere to be found. They had a TON of products. A ton. I clicked on the ‘shirt’ category and I swear every shirt that was in America was on this website. I did a few searches and then I left. It was just too much. Want to know how it could have been really simple even with every shirt in America on their site? Ok. Let me take a sip of water because this is a good story.  Once upon a time, I started using this awesome tool called ‘Link in Profile’. It is a life saver for me because I have three websites for my business. And that means a lot of links. So each time I post an image on Instagram – I can say in my caption ‘click on the link in the profile’ and then when people go to my link and click it they are taken to a site that holds all of my Instagram images. And then they can easily click on the image and it whisks them away straight to where I want them to land on my website. If I wanted to post an image about this blog post on Instagram, then tell my audience to click on the link in profile to read it, they would click on the link and see the image and then click that and end up right on the blog post on my website. I have been using it for about 5 months and it has made my Instagram so much easier to manage, and it has made my traffic increase and my audience ends up in the right place on my website.

    ***UPDATED: While Link in Profile is a great, reliable service, I have started using linktr.ee because it’s free and I like it.  

    So if that business owner would have had Link in Profile – I would have ended up right on that shirt listing on their website instead of lost. And they would have made the sell. And we would have lived happily ever after.  (And, yes, I pay something like $9.99 a month for Link in Profile, but it has made sells for me so it has been worth it).

    Want to try Link in Profile free? Click here and get a trial. You don’t have to enter your credit card information so if you don’t like it just walk away. Yes, that leads to an affiliate link but I wouldn’t promote it unless I used it and loved it. 

    Do you use Instagram? I am assuming that if you got to the end of this article, you do. You can find me on Instagram here. Let’s be friends. And if you want some of my Instagram business secrets, download my free guide here.

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