Email Marketing and Your Etsy Shop
A week or so ago, I had a question in the private Facebook group (want in? Click here) and a few emails asking about Etsy’s policy regarding newsletters and email marketing. So let’s talk about it.
You can’t directly add Etsy customers to your email list without their consent. And there isn’t a way to hook Aweber, Mailchimp, or whatever marketing provider up directly to Etsy as of now. BUT here is what you can do:
1. Create a graphic that says something about your email list (and include info about your free opt-in) and add it to the photos area of your listing (or all your listings!).
2. In the note your customers receive when they purchase a product, give them some info on your email list and include a link so they can join. (This is also a great place to include a coupon code to encourage repeat buyers!).
Here is a screenshot of an Etsy listing of mine that uses the extra image spots as promotion for my email list. Create a graphic in Picmonkey or Canva (or even better- use PhotoShop!).
Here is one of my listings so you can see how I used the additional photos to promote my website and offer info on joining PLC VIPs:
https://www.etsy.com/…/junk-lovin-clip-art-kit-volume-1-dig…
Want more on email marketing? Read this post here.
